About Us
Family-owned with a from-scratch ethos. West Coast deep dish, traditional, and gluten-free crusts. Fresh dough daily. Outdoor patio and happy hour with wine slushies, sangria, pizzas, and draft beers.
Our Journey to Scratch‑Made Pizza
THE SHOP started with a simple mission: family‑run, from‑scratch cooking that honors our commitment to conscious, local ingredients. We specialize in West Coast deep-dish and traditional crust pizza, plus fresh salads, appetizers, sandwiches, and pastas—all prepared daily in-house.
Where It All Began
Brett Herring brings 20+ years of experience from SF’s Little Star Pizza, known for Chicago-style deep dish. In 2020, he opened The Shop in Rancho Bernardo Plaza, bringing that signature cornmeal-crusted, deep dish to North County San Diego. Today, the 858—layered with spinach, ricotta, garlic, mushrooms, onions & bacon—sits alongside thin-crust classics like Margherita and Veggie Pesto on our daily menu.
Why We’re Different
Family-owned with a from-scratch ethos. West Coast Deep Dish, Traditional Crust, and Gluten-Free options. Fresh dough, hand-prepared veggies, and mozzarella made daily. Outdoor patio and plaza seating with happy hour: wine slushies, sangria, personal pizzas, and draft beers.
🍸 Bar Program & Whiskey Selection
Our bar program is deliberately crafted by Brett, with a passion for rare and allocated whiskeys. Alongside handcrafted cocktails, local beers, and thoughtfully sourced wines, we feature one of North County’s most curated whiskey collections. It’s pouring with purpose—designed to complement both the food and the vibe here at The Shop.